“It honestly felt like he was part of my team from day one. We have worked together for over five years, tackling challenges side by side, and every single time Layton has brought energy, proactivity and a genuine sense of ownership.”Daniel ReidGlobal Marketing Director, The Access Group
Freelance Google & Meta Ads Specialist · UK / USA / Global
PAID
MEDIA
THAT WORKS.
8+ years running Google and Meta Ads for ecommerce and lead-generation businesses. I look beyond the platform numbers, work closely with a small number of clients and stay involved in the detail.
8+Years' Experience
£2.36mTracked Ecommerce Revenue in One Case Study
8 YearsLongest Client Relationship
Daniel Reid, Global Marketing Director, The Access Group
“WE HAVE DELIVERED INCREDIBLE RESULTS, MILLIONS IN PIPELINE AND SERIOUSLY IMPRESSIVE ROI, AND NOT ONCE HAS HE SHIED AWAY FROM THE HARD WORK IT TAKES TO GET THERE.”
Daniel Reid · Global Marketing Director, The Access Group
About Me
DIRECT, RELIABLE PAID MEDIA SUPPORT.
I'm Layton Weatherall, a British paid media specialist working remotely with businesses across the UK, USA and internationally.
I have spent more than eight years managing paid media for businesses ranging from fast-growing ecommerce brands to large B2B organisations. I look at MER, margin, lead quality and business growth alongside what the ad platforms report.
I work best with clients who want someone proactive, practical and honest enough to say when a campaign, offer or tracking setup needs attention.
DirectYou work with me
PracticalFocused on useful business outcomes
Services
BUILT AROUND YOUR BUSINESS.
Management, audits, tracking and senior support. The right setup depends on where the business is now and what is actually holding growth back.
01 · Google Ads
Google Ads Management
Search, Shopping, Performance Max and YouTube managed around clear goals, clean data and the role each campaign plays.
Explore Google Ads → 02 · Meta AdsMeta Ads Management
Facebook and Instagram campaigns for ecommerce and service-business lead generation, with structured creative, testing and measurement.
Explore Meta Ads → 03 · Independent ReviewPPC Audits
A detailed account review that shows what matters, what can wait and what should happen next.
Explore PPC Audits → 04 · MeasurementConversion Tracking
GA4, GTM, Google Ads and Meta measurement checked and improved so decisions are based on cleaner information.
Explore Tracking → 05 · Senior SupportPaid Media Consulting
Strategy, training and ongoing advice for in-house teams, agencies and business owners who need an experienced second opinion.
Explore Consulting →Free Lead-Generation Calculator
COULD META ADS WORK FOR YOUR BUSINESS?
Add four simple numbers to get a rough idea of the cost per lead your business may be able to support. There is no email gate, and the result is based on your business rather than a generic benchmark.
Selected Result
A STRONG GOOGLE SHOPPING RESULT.
UK Ecommerce · Google Shopping
£2.36M IN TRACKED CONVERSION VALUE FROM £76.4K OF AD SPEND.
With cleaner feed management, focused testing and closer attention to product performance, £76.4k of ad spend generated £2.36m in tracked conversion value for a UK ecommerce brand.
Results vary by account, sector and starting point. The useful part is the thinking behind the result, not pretending one number can be copied into every business.
30.8xTracked ROAS
£2.36mConversion Value
£10.53Cost Per Purchase
£76.4kTotal Ad Spend
Meta Lead Generation
MORE SUITABLE PODCAST GUESTS IN A FEW DAYS.
Wisdom of the Ages wanted to reach high-quality podcast guests from a broader range of London communities. A focused Meta campaign generated more suitable applicants in a couple of days than Oli had found through a month of personal outreach.
69pApproximate Cost Per LeadResults vary by campaign, market and offer.
How It Works
A CLEAR, PRACTICAL PROCESS.
01
Understand the Business
Goals, margins, sales process, current performance and what the business actually needs from paid media.
02
Fix the Foundations
Tracking, account structure, feeds, conversion actions and anything else making the data unreliable.
03
Build and Test
A clear plan for budgets, channels, audiences, creative and the tests most likely to move performance.
04
Report Honestly
What changed, what it means for the business, what comes next and what still needs to be tested.
Client Testimonials
WHAT CLIENTS SAY.
“Layton is a dream to work with. Hardworking, conscientious, dedicated and professional at all times. He really knows his stuff when it comes to PPC, and my clients have been absolutely delighted with the results.”Liselle BarnsleyFractional Marketing Director
“Having worked alongside him for eight years, I have been consistently impressed by his dedication to delivering top-notch results. He is an excellent collaborator and always brings fresh ideas.”Sam RawsonManaging Director, Repeat Digital
“I was struggling to find guests for my podcast. Layton recommended running targeted ads on Facebook and Instagram, and I was shocked by how effective they were. He managed to find more high-quality guests in a couple of days than I had through an entire month of personal outreach. Best of all, the cost per lead was around 69p. I’ll 100% be using this strategy again and wish I’d asked Layton for help much sooner.”Oli CorseFounder, Wisdom of the Ages
Latest Insights
PRACTICAL PAID MEDIA THINKING.
PPC Management
PPC Freelancer vs Agency: Which Is Actually Right for Your Business?
A balanced comparison of direct specialist support, agency breadth, cost, creative resources and the situations where each model makes sense.
Read the guide →PPC ManagementHow Much Does PPC Management Cost in the UK?
What current UK market data actually supports, why multi-platform scope costs more, and how to compare PPC management fees properly.
Read the guide →Meta AdsMeta Ads for Home Improvement Companies
How I would turn visual project work into qualified enquiries without judging the campaign on cheap lead forms alone.
Read the guide →Get In Touch
READY TO TALK?
I work with a small number of clients at any time, so the work stays personal and involved. Tell me what is happening and I will give you a straightforward view on whether I can help.