Hands-on Google and Meta Ads support for ecommerce and service businesses. I work closely with a small number of clients, getting to know their business and building a relationship that goes beyond the ad account.
“WE HAVE DELIVERED INCREDIBLE RESULTS, MILLIONS IN PIPELINE AND SERIOUSLY IMPRESSIVE ROI, AND NOT ONCE HAS HE SHIED AWAY FROM THE HARD WORK IT TAKES TO GET THERE.”
Daniel Reid · Global Marketing Director, The Access Group
I'm Layton Weatherall, a British paid media specialist working remotely with businesses across the UK, USA and internationally.
I have spent more than eight years managing paid media for businesses ranging from fast-growing ecommerce brands to large B2B organisations. I look at MER, margin, lead quality and business growth alongside what the ad platforms report.
Whether you’re getting started or building on what’s already working, I bring practical advice, clear communication and a long-term view. We work together on what your business needs next.
Ongoing management, audits, tracking and senior support. The right setup depends on where your business is now and the support you need as it develops.
Hands-on management across Search, Shopping, Performance Max and YouTube, with bidding, feeds and budgets judged against margin, lead quality and commercial growth, not just what Google reports inside the account.
Explore Google Ads → 02 · Meta AdsMeta campaigns managed as a complete growth system, bringing together offer, creative, account structure, measurement and the sales journey after the click. I use lead quality, revenue and blended performance to decide what should scale.
Explore Meta Ads → 03 · Independent ReviewAn independent review of tracking, structure, bidding, budget allocation and performance beyond the dashboard. I separate genuine commercial problems from cosmetic account changes, then prioritise what to fix, test or leave alone.
Explore PPC Audits → 04 · MeasurementGA4, GTM, Google Ads and Meta measurement built around the outcomes your business actually values. I find unreliable signals, close tracking gaps and move optimisation closer to qualified leads, sales, revenue and profit.
Explore Tracking → 05 · Senior SupportSenior paid-media direction for in-house teams, agencies and business owners facing decisions that need more than another report. Strategy, measurement, training and an experienced view on what is genuinely limiting growth.
Explore Consulting →Add four simple numbers to get a rough idea of the cost per lead your business may be able to support. There is no email gate, and the result is based on your business rather than a generic benchmark.
With cleaner feed management, focused testing and closer attention to product performance, £76.4k of ad spend generated £2.36m in tracked conversion value for a UK ecommerce brand.
Results vary by account, sector and starting point. The useful part is the thinking behind the result, not pretending one number can be copied into every business.
Wisdom of the Ages wanted to reach high-quality podcast guests from a broader range of London communities. A focused Meta campaign generated more suitable applicants in a couple of days than Oli had found through a month of personal outreach.
Goals, margins, sales process, current performance and what the business actually needs from paid media.
Tracking, account structure, feeds, conversion actions and anything else making the data unreliable.
A clear plan for budgets, channels, audiences, creative and the tests most likely to move performance.
What changed, what it means for the business, what comes next and what still needs to be tested.
“It honestly felt like he was part of my team from day one. We have worked together for over five years, tackling challenges side by side, and every single time Layton has brought energy, proactivity and a genuine sense of ownership.”Daniel ReidGlobal Marketing Director, The Access Group
A relationship spanning more than five years across companies, beginning before Dan joined The Access Group.
“Layton is a dream to work with. Hardworking, conscientious, dedicated and professional at all times. He really knows his stuff when it comes to PPC, and my clients have been absolutely delighted with the results.”Liselle BarnsleyFractional Marketing Director
“Having worked alongside him for eight years, I have been consistently impressed by his dedication to delivering top-notch results. He is an excellent collaborator and always brings fresh ideas.”Sam RawsonManaging Director, Repeat Digital
“I was struggling to find guests for my podcast. Layton recommended running targeted ads on Facebook and Instagram, and I was shocked by how effective they were. He managed to find more high-quality guests in a couple of days than I had through an entire month of personal outreach. Best of all, the cost per lead was around 69p. I’ll 100% be using this strategy again and wish I’d asked Layton for help much sooner.”Oli CorseFounder, Wisdom of the Ages
A balanced comparison of direct specialist support, agency breadth, cost, creative resources and the situations where each model makes sense.
Read the guide →PPC ManagementWhat current UK market data actually supports, why multi-platform scope costs more, and how to compare PPC management fees properly.
Read the guide →Lead GenerationWhy lead quality, sales outcomes and what happens after the form matter more than celebrating the cheapest number in an ad account.
Read the guide →I work with a small number of clients so I can stay closely involved. Tell me about your business, where you want to take it and the support you’re looking for.