EXPERIENCE, HONESTY AND A PRACTICAL APPROACH.
I'm a British freelance paid media specialist with more than eight years of experience across ecommerce, lead generation, agency partnerships and large B2B organisations.
I LOOK AT THE BUSINESS BEHIND THE ACCOUNT.
I started working in paid media more than eight years ago and have since managed Google, Meta and other paid channels for businesses with very different products, sales cycles and budgets.
The part I enjoy most is not pressing buttons inside an ad platform. It is understanding why people buy, where the opportunity is and what the account needs to do for the business as a whole.
I work remotely with businesses across the UK, USA and globally. Clients deal directly with me, and I deliberately keep the client list manageable so I can remain involved rather than becoming another name copied into a monthly report.
WHO I AM AND WHAT I DO.
DIRECT. PROACTIVE. EASY TO WORK WITH.
I am not the freelancer who takes a brief, disappears and reappears with a dashboard at the end of the month. I want enough context to understand the offer, the customer, the margin and the wider marketing picture.
That means I will challenge assumptions, point out problems outside the ad account and say when a popular platform recommendation is not right for the business.
I care about long-term relationships. My longest client relationship is eight years, and several of the strongest partnerships have lasted five years or more.
MORE THAN ACCOUNT MANAGEMENT.
More Than Platform Metrics
ROAS is useful, but it is only part of the picture. Margin, MER, lead quality, new-customer growth and the wider business result matter too.
Patterns Seen Before
Eight-plus years across ecommerce, B2B, lead generation, agencies and different account sizes gives context that platform recommendations cannot.
Actually Involved
You work directly with me. I pick up the phone, understand the account and take ownership of the decisions I make.
ALWAYS LOOKING TO IMPROVE.
Sport has always been a significant part of my life. The discipline, honesty and desire to improve that come with training are also how I approach client work.
There is always another test to run or another angle to explore, but activity for its own sake is not the goal. The work needs to have a reason and a realistic route to improving the result for the business.
Talk About Your Account