£76.4K OF AD SPEND. £2.36M IN TRACKED CONVERSION VALUE.

THE CHALLENGE.

In ecommerce, it is easy to look at total account ROAS without understanding which products are actually creating value, which campaigns are harvesting existing demand and where spend is being used inefficiently.

The work focused on creating a clearer relationship between the product feed, campaign structure, query intent and the products most capable of scaling profitably.

THE APPROACH.

• Clean feed management and stronger product data
• Rigorous testing rather than constant structural churn
• Product-level attention to identify profitable SKUs
• Budget decisions based on product performance and potential
• Close monitoring of conversion value and cost per purchase
• A willingness to avoid Google recommendations that did not serve the account

WHAT THIS RESULT DOES AND DOES NOT PROVE.

The result demonstrates what a well-managed Google Shopping setup can produce in the right business. It does not mean every ecommerce account should expect 30.8x ROAS, nor does it remove the need to examine margin, customer mix and incrementality.

The useful lesson is that strong platform performance becomes more valuable when the account is managed as part of the business rather than as a separate dashboard.